Tag archives for Advertising - Page 2
Clever billboard ad from the USA….
American spirit company Wodka has caused some controversy again with its recent billboard ad. It may offend some but I think its a great way to get brand awareness and some clever marketing. This ad is plastered all over the internet on websites and blogs (just like mine) as a…
Two of my favourite things….
As a child of the 80's two of my favourite things were Lego and Star Wars. Here they are together in some amazing print ads. Reminisce and enjoy! Gold!
Is this REALLY appropriate?
Those of you that read my blog regularly may know that I like to spot copywriting mistakes and revel in general lapses of common sense by large advertising agencies. Well, the toy world has done Duffy proud once again with this little pearler. It's like a carry on mini movie for…
Is it really fun?
My sister called me from the UK the other day. She said that whilst looking after her baby boy she heard the phrase "ball dropping fun" jump out from the TV. She was shocked and looked up only to find it was an ad for a Playskool toy! Is this…
Look how far we’ve come….
It’s been all over social media recently about Ricky Gervais using the word mong in his tweets. It actually really infuriates me. It’s a word; and yes, it has been used as a negative term, but i'm pretty sure it wasn't his intent in this instance, although not his wisest move. It was a stupid…
Artisan…
The word artisan conjures up a certain romantic images in my head. Renaissance craftsman bobbing and weaving creating beautiful linens and fabrics on a wooden loom, medieval stained glass window makers, or a rural French cheese maker creating rare truffle infused fromage. Artisan has been a word which hasnt really cropped up in…
Where have all the books gone?
Whilst researching some online ads for a client today I came across this ad. Its for a Brazilian magazine called Veja. Pretty poignant ad, delicately done to promote their I-Pad friendly magazine. It also highlights how using technology is second nature to children these days, it actually made me feel…
Lost in translation….
Working on an article around the perils of facebook and stumbled across these. Whether they are true or not, they made me smile! To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use…