American spirit company Wodka has caused some controversy again with its recent billboard ad.  It may offend some but I think its a great way to get brand awareness and some clever marketing.

This ad is plastered  all over the internet on websites and blogs (just like mine) as a discussion topic.  Whether it be for its distaste or its clever use of words, either way this ad will gain more free advertising than it could have ever hoped for and well worth the small backlash and the odd advertising complaint.  Im sure that sales will hit the roof with this latest ad, although there is a fine line between irreverent and risky to downright offensive lets hope Wodka keeps just the right side of the line!