My sister called me from the UK the other day.  She said that whilst looking after her baby boy she heard the phrase “ball dropping fun” jump out from the TV.  She was shocked and looked up only to find it was an ad for a Playskool toy! 

Is this really an appropriate phrase to use for a kids tv ad?  Or  do my sister and I just have a juvenille sense of humour (which is probably more likely).

It just doesn’t seem right to me?  I wonder what the focus groups said?!