Content Inc – How to grow a business and monetise your content
Content Inc. is the go-to guide to building a business by establishing a loyal audience before you sell any products or services.
In this bestseller, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience. Content Inc. walks you through the entire process, showing how to
- Identify the intersection of your expertise and your future customer’s needs
- Determine how to “tilt” your sweet spot to find a place where little or no competition exists
- Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Use social-media and SEO to convert one-time visitors into long-term subscribers
- Grow your business by expanding into multiple delivery channels
- Monetize your product or service for ultimate business success
- Understand how to sell your content asset for millions or build the business into a large enterprise
Duffy’s Thoughts on Content Inc. by Joe Pulizzi
I was a little sceptical about opening Content Inc. Was this another one of those ‘Follow my programme, and in 6 weeks you can turn your blog into a million-dollar empire!’ books? Joe Pulizzi has made a ton of money applying certain principles, which seem to be the magic formula to launch, develop, and sell an online business. However, what is different is that there is plenty of reinforcement statements throughout the book, making it clear that this isn’t a get rich quick scheme.
Content Inc is about using your online content for good and ultimately making it work for you and bring in some money. It steps away from standard marketing and sales plans and focuses on your content and the platform you publish it on, often without a product to sell.
There are some great examples of success stories to be found within the pages. Such as the two men who started a fun Facebook Page full of funny builders videos which grew into a successful and hugely popular online platform. Or a talented baker, who’s outstanding and seemingly impossible dessert creations rack up thousands of views and engagement on Youtube, creating a financially successful Youtube channel that then leverages other streams of income.
There are some great tips in Content Inc. Ones that I will definitely be implementing when it comes to my own online content. I won’t share them all here because that would negate the need to buy the book! However, I will be taking a look at which blogs get engagement and a spike in stats, and I will probably re-focus my attention to Instagram over Twitter as Twitter is just a hell dumpster fire that offers me no joy, likes, or engagement.
If you have a blog, are an influencer or have a Facebook online business that is stagnant, growing or just starting out, Content Inc. should be on your bookshelf. It’s a comprehensive guide full of advice, tips and examples of how an online business can become a solid financial business.
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