1. Digital Marketing Essentials You Always Wanted To Know:

The Internet has changed how we communicate, and that includes how we market. From corporate websites to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), adds to the complexity of marketing decisions but also lets you understand your market better than ever before.

The book includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.

  1. Business Strategy Essentials You Always Wanted To Know:

It prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. You will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. TThe series addresses every aspect of business from HR to finance, marketing, and operations.

About the author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success. Callie started her career as an Application Analyst at Computer Sciences Corporation, before moving on to project management and leadership at Cerner Corporation, Atrium Health, and Novant Health. Callie is a certified Project Management Professional, Professional Scrum Master, Certified Health Coach, and received a certificate in Master Level Six Sigma at Villanova University.

  1. Decision Making Essentials You Always Wanted to Know:

This book prepares new managers and leaders to make those tough decisions they face by providing them with a toolbox of decision analysis techniques to help them understand and analyse the decisions they make. The book helps working professionals move into management roles. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, no matter the industry.

About the author

Mark Koscinski, a certified public accountant, is an assistant professor of accounting practice at Moravian College in Bethlehem, Pennsylvania. He teaches undergraduate courses in accounting and decision analysis on a graduate level. Mark has over forty years of experience in the corporate and not-for-profit worlds. He served as chief financial officer and corporate controller of companies in the toy, banking, investment banking and defense contracting industries. He holds a B.A. in economics with high honors and an M.B.A in professional accounting from Rutgers University in New Jersey. He earned a doctorate from Drew University, in New Jersey as well. His research interests lie in artificial intelligence, machine learning, and decision analysis, as they apply to the sports world. Mark is happily married to his wife Susan and has three children and four grandchildren.

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