Bic For Women… Because man pens are just too hard to use!
I had absolutely no idea about these Pens. Bic released some pens a year ago ‘for her’. Yes, us weak feeble ladies can’t use normal pens and we need to have them in pink and purple so we can write about kittens and cake recipes.
Maybe this is why I haven’t got my book deal yet. Maybe if I used a proper pen just for ladies I will write a best seller!
Is Bic using the Mad Men marketing team from the 1960s?
Listen to what Ellen has to say about them here