Tag archives for marketing

New Releases and Bookworm News

Customer Experience Is the Brand – Brands have nowhere to hide..

  Long before I was bookworm (or an Aussie), I had a career in marketing. It feels like a long time ago, and a world away from the marketing world today. After reading Customer Experience Is The Brand, it seems all I studied for back in college and all that…
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Artisan…

The word artisan conjures up a certain romantic images in my head. Renaissance craftsman bobbing and weaving creating beautiful linens and fabrics on a wooden loom, medieval stained glass window makers, or a rural French cheese maker creating rare truffle infused fromage. Artisan has been a word which hasnt really cropped up in…
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